Part 2

Our film is targeted at mainly females of the ages 12-19. They would probably still be in full time education and would consume a fair amount of media such as magazines, radio, TV etc. which would make it easier for us to advertise our product. It would interest people, who like to pay close attention to what is going on, so they can unravel the storyline for themselves instead of having it laid out for them. Our film would interest this audience as the plot includes a lot of twists, which would need the concentration of the audience in order for them to be able to keep up and understand what is happening.

We carried out a small amount of pre-production research by interviewing a small group of mixed gendered teenagers. We asked them what they thought of our plot and several other questions on how they think the plot could be improved and whether they thought it was a good idea or not. The response we got was that it was a good idea to make a film on the same lines as “Twilight” as it is very popular, automatically interesting vampire lovers. However, although we wanted to go along the same lines as Twilight, we didn’t want it to be greatly associated with it, as it would limit our products audience. The male teenagers said they believed the idea and storyline of our product was good; however they did not have an interest in vampire films, so would not want to watch the film. We used this research by trying to appeal more to the male audience (although our target audience are females, we wanted to broaden it), by not making our storyline about a vampire romance, which we had originally planned to do, but to add an essence of action and horror. This also, helped as get off the same track as “twilight”.